Design change announced for Prius in Red
When auto manufactures make bold design changes, it underscores the importance of the "art" side of consumerism. Fine art vs. graphic design or industrial design has a similar starting point: to tell a message visually. Yet the paths to get there today take you to an outcome that may not seem connected. When a company like Toyota announced on July 6th that it would use solar panels to power part of the energy required to operate a car, it's design team had to work with a visual message - to ensure consumers would accept a vehicle's looks. Seeing is believing and after proving demand unquestionably, the Prius is the first production vehicle of note to "boldly go where no one has gone before" and place panels on consumer ready vehicles. The Japanese consumer rather than the American is the first to benefit.
Do stop by GALLERY M to find the "Red" Prius in Jay Wolf Schlossberg-Cohen's "The Infinite".
posted by AQ Editor @ 10:33 PM
1 Comments:
HONG KONG (MarketWatch) -- Toyota Motor Corp. plans to install a solar power generation system on its Prius hybrid car, when the vehicle goes through a complete makeover as early as next spring, according to a report Monday. The redesigned Prius will have solar panels on the roof, which will supply part of the two to five kilowatts needed to power the air conditioners, the Nikkei business daily reported. Toyota plans to produce 450,000 units of the Prius in Japan next year, about 60% higher than the vehicle's output in 2007, it added.
Post a Comment
<< Home