The art of a code - missed by Microsoft

The tech world is all about using form, function and design to let little gizmos make our life simpler. With a camera fairly standard on phones Microsoft hopes you can shoot straight. They want you to point and shoot on little graphics in ads, on walls and probably in your sleep to win copies of the latest offer - theirs and others. After 4 snaps the curve's camera just wouldn't register. What gives Balmer?

A larger vision unedited.

http://www.youtube.com/watch?v=0USn7eufXps