How to judge photographers and their works

Avedon by Loengard exemplifies art with image

The ability of a photographer is judged by many aspects. At the general level, is the photographer known and for what? A sole shooter may have the most beautiful works but without a market, the collectible nature of his or her works will only be aesthetic. Contribute on the other hand, and the market can reward the photographer from a fine art standpoint. Weekend warriors ultimately find that adding the commercial side to their career can be the vehicle to open a door to their fine art passions.

Specifics to judging a photographer’s print vary but include: how is the print conceived, printed and released; is or was the quality of the photograph printed “optimally;” when was the photograph printed vs. when was it taken, is the photographer shooting for the artistic vs. the photojournalist nature of the image; how many images were printed and in what physical, image size. These are only a group of the key determinants to how photographers and their works are judged by dealers today. However, the power of a photograph remains the beauty or response that a photograph gives a viewer, collector or for that matter it’s creator, the photographer.

John Loengard – Richard Avedon @ GALLERY M

2 comments on this post.
  1. Jason:

    I wonder how new technology and processes in photography like digital cameras, and laser printing will affect how photography will be collected. Will vintage prints see a increase in value by their vary nature of being a “traditional print” or will there be a splintering of categories with their own set of criteria to determine value be they gelatin silver or laser jet?

  2. AQ Editor:

    From what the art world has demonstrated historically the “rarer the dearer.” This isn’t just an art phenom but basic supply and demand forces.