Design change announced for Prius in Red


When auto manufactures make bold design changes, it underscores the importance of the “art” side of consumerism. Fine art vs. graphic design or industrial design has a similar starting point: to tell a message visually. Yet the paths to get there today take you to an outcome that may not seem connected. When a company like Toyota announced on July 6th that it would use solar panels to power part of the energy required to operate a car, its design team had to work with a visual message – to ensure consumers would accept a vehicle’s looks. Seeing is believing and after proving demand unquestionably, the Prius is the first production vehicle of note to “boldly go where no one has gone before” and place panels on consumer ready vehicles. The Japanese consumer rather than the American is the first to benefit.

Do stop by GALLERY M to find the “Red” Prius in Jay Wolf Schlossberg-Cohen’s “The Infinite“.

Author: Mason Hayutin

Founder, Editor and contributing writer, Mr. Mason Hayutin is recognized for his depth of experience and knowledge in technology, energy economics, and the arts (fine and visual). Having worked with recognized world class artists and their estates since 1997, Mason brings a wealth of practical experiences from installations, marketing and private sales.

An active business advocate, he successfully released the fine art documentary film LUBIE LOVE in 2009 ahead of the global auto crisis – in addition to maintaining his tenure as Vice President of GALLERY M INC. Hayutin holds a degree in Economics from Washington University in St. Louis. You can read his insight here at The Art Quarterly as well as in regional and national publications.

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