Color theory is widely used to sell everything from products to philosophies. Over time, one color more than others has risen to the top. RED.
Famous brands like Ferrari are associated first with Red. Jewish mysticism equates red with the auspiciousness of Ezekiel’s Chariot and Gevurah. Valentines is adorned in it – the rose, the lips, the passions.
Similarly, caution and evil have been wrapped in all of its shades. Red is a dominant flag color, with 77% of all countries using it. Political manipulation has been associated with the color red. Hitler found Black and Red as his way of visually distorting facts, stoking fear and ultimately as a subliminal stimulant to rally his followers behind his evil ways. Red mesmerizes.
In Eastern cultures, Red remains auspicious. The Japanese view it in the stock markets as a positive indicator compared to western markets using green.
While western modern cultures have used RED differently than those in the east, the basis is similar. The human eye is stimulated, specifically in the Retina, for the extremes that red offers. The folks over at colorsmatter.com have explored RED.
Red is the color of extremes. It’s the color of passionate love, seduction, violence, danger, anger, and adventure.