The art of a code – missed by Microsoft

The tech world is all about using form, function and design to let little gizmos make our life simpler. With a camera fairly standard on phones Microsoft hopes you can shoot straight. They want you to point and shoot on little graphics in ads, on walls and probably in your sleep to win copies of the latest offer – theirs and others. After 4 snaps the curve’s camera just wouldn’t register. What gives Balmer?

A larger vision unedited.

Author: Mason Hayutin

Founder, Editor and contributing writer, Mr. Mason Hayutin is recognized for his depth of experience and knowledge in technology, energy economics, and the arts (fine and visual). Having worked with recognized world class artists and their estates since 1997, Mason brings a wealth of practical experiences from installations, marketing and private sales.

An active business advocate, he successfully released the fine art documentary film LUBIE LOVE in 2009 ahead of the global auto crisis – in addition to maintaining his tenure as Vice President of GALLERY M INC. Hayutin holds a degree in Economics from Washington University in St. Louis. You can read his insight here at The Art Quarterly as well as in regional and national publications.

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