How to judge photographers and their works

Avedon by Loengard exemplifies art with image
The ability of a photographer is judged by many aspects. At the general level, is the photographer known and for what? A sole shooter may have the most beautiful works but without a market, the collectible nature of his or her works will only be aesthetic. Contribute on the other hand, and the market can reward the photographer from a fine art standpoint. Weekend warriors ultimately find that adding the commercial side to their career can be the vehicle to open a door to their fine art passions.

Specifics to judging a photographer’s print vary but include: how is the print conceived, printed and released; is or was the quality of the photograph printed “optimally;” when was the photograph printed vs. when was it taken, is the photographer shooting for the artistic vs. the photojournalist nature of the image; how many images were printed and in what physical, image size. These are only a group of the key determinants to how photographers and their works are judged by dealers today. However, the power of a photograph remains the beauty or response that a photograph gives a viewer, collector or for that matter it’s creator, the photographer.

John Loengard – Richard Avedon @ GALLERY M

Author: Mason Hayutin

Founder, Editor and contributing writer, Mr. Mason Hayutin is recognized for his depth of experience and knowledge in technology, energy economics, real estate and the arts (fine and visual). Having worked with recognized world-class artists and their estates since 1997, Mason brings a wealth of practical experiences from installations, marketing, and private sales. An active business advocate, he successfully released the fine art documentary film LUBIE LOVE in 2009 ahead of the global auto crisis - in addition to maintaining his tenure at GALLERY M INC. Hayutin holds a degree in Economics from Washington University in St. Louis. He is the founder of MASONmodern, a boutique real estate firm based in Denver, CO. You can read his insight here at The Art Quarterly as well as in regional and national publications.

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