Photography and Fair Use

You see it all the time in our digital age: someone as a spokesman for a corporate product.  President Obama wore Weatherproof’s charcoal coat while in China – and walla it’s the billboard photo for the company’s Time Sqaure/Fashion District billboard.  Did Weatherproof pay Pres O for his dapper look?  Nope. And hence the White House pulled the plug on this Madison Ave blatant attempt to curb and twist the fine line of America’s capitalist legal boundaries.  Factually the firm is in the right side of the law because big O is a public figure.  He just couldn’t collect an editorial fee.  For more on the legal use of public space check out Lubie Love – The Movie

Author: Mason Hayutin

Founder, Editor and contributing writer, Mr. Mason Hayutin is recognized for his depth of experience and knowledge in technology, energy economics, real estate and the arts (fine and visual). Having worked with recognized world-class artists and their estates since 1997, Mason brings a wealth of practical experiences from installations, marketing, and private sales. An active business advocate, he successfully released the fine art documentary film LUBIE LOVE in 2009 ahead of the global auto crisis - in addition to maintaining his tenure at GALLERY M INC. Hayutin holds a degree in Economics from Washington University in St. Louis. He is the founder of MASONmodern, a boutique real estate firm based in Denver, CO. You can read his insight here at The Art Quarterly as well as in regional and national publications.

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