You see it all the time in our digital age: someone as a spokesman for a corporate product. President Obama wore Weatherproof’s charcoal coat while in China – and walla it’s the billboard photo for the company’s Time Sqaure/Fashion District billboard. Did Weatherproof pay Pres O for his dapper look? Nope. And hence the White House pulled the plug on this Madison Ave blatant attempt to curb and twist the fine line of America’s capitalist legal boundaries. Factually the firm is in the right side of the law because big O is a public figure. He just couldn’t collect an editorial fee. For more on the legal use of public space check out Lubie Love – The Movie.