RED – a color to embrace, hate or love

Color theory is widely used to sell everything from products to philosophies. Over time, one color more than others has risen to the top.  RED.

Patron views red Ferrari GT 250

Patron views red Ferrari GT 250 painted by Alex Cao. Photo Credit: Hunter Thompson/

Famous brands like Ferrari are associated first with Red.  Jewish mysticism equates red with the auspiciousness of Ezekiel’s Chariot and Gevurah.  Valentines is adorned in it – the rose, the lips, the passions.

Similarly, caution and evil have been wrapped in all of its shades. Red is a dominant flag color, with 77% of all countries using it.  Political manipulation has been associated with the color red.   Hitler found Black and Red as his way of visually distorting facts, stoking fear and ultimately as a subliminal stimulant to rally his followers behind his evil ways.  Red mesmerizes.

In Eastern cultures, Red remains auspicious.  The Japanese view it in the stock markets as a positive indicator compared to western markets using green.

While western modern cultures have used RED differently than those in the east, the basis is similar.  The human eye is stimulated, specifically in the Retina, for the extremes that red offers.  The folks over at have explored RED.

 Red is the color of extremes. It’s the color of passionate love, seduction, violence, danger, anger, and adventure.

Take a deeper look here and through the fine arts at

Author: Mason Hayutin

Founder, Editor and contributing writer, Mr. Mason Hayutin is recognized for his depth of experience and knowledge in technology, energy economics, real estate and the arts (fine and visual). Having worked with recognized world-class artists and their estates since 1997, Mason brings a wealth of practical experiences from installations, marketing, and private sales. An active business advocate, he successfully released the fine art documentary film LUBIE LOVE in 2009 ahead of the global auto crisis - in addition to maintaining his tenure at GALLERY M INC. Hayutin holds a degree in Economics from Washington University in St. Louis. He is the founder of MASONmodern, a boutique real estate firm based in Denver, CO. You can read his insight here at The Art Quarterly as well as in regional and national publications.

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